Arma S.M.C.
Crossfit & fight club Arma S.M.C.
The concept is based on the disclosure of the dynamism of classes in the direction of «CrossFit». The logotype represents a stylized rhythm of contractions of the heart muscle under heavy loads and the swiftness of the movements of athletes.
Logotype — Identity — Guidelines — Print design — Website
Russia, Moscow
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In the corporate style, the plasticity and rhythm inherent in the logotype are revealed. On the basis of lines at a certain angle and rhythm, both the corporate texture and the image are built. Large fonts are used in the slogan and in the address block.
