Bruno’s Garden
Cafe Bruno’s Garden
The graphic concept combines a stylised coffee cup that also forms the letter “U” with concise typography and contrasting colour combinations. Branded graphics, developed on the basis of clear geometry, decorate any surface well.
Naming — Logotype — Identity — Guidelines — Print — Packaging
Russia, Domodedovo Airport
High-quality coffee is associated with Italian culture, so the Italian name (“Bruno” — translated from Italian as “brown”) works well for the positive image of the cafe, and also sounds bright and can work as a proper name. “Where did you get the coffee?” — “At Bruno’s.”
The second part of the name symbolises an island of tranquillity and comfort in the busy and hurried world of the airport (the cafe is located at Domodedovo Airport). The name works especially well in conjunction with the idea of rich landscaping of the cafe inside. There is also the idea that “gardening is art, and coffee is art too.”
