Sechka
Sechka — a media platform about martial arts
The concept is based on the combination of the stylized image of the chop, which runs through the entire name, and the rhythm of the blow.
Logotype — Identity — Guidelines — Print design — Website
Russia, Yekaterinburg
View the guidelines →





Additional dynamic graphics effectively brand the advertising surfaces, work in conjunction with the photo images, and create a modern, sporty image. Large, rhythmic typographic blocks and the color palette support this.











