Sports club for children and adults Jeda

The concept is based on the combination of a stylized Jedi sword (a symbol of intelligence and strength) and an energy impulse directed forward (a symbol of development and intense sports). The logotype conveys a powerful, energetic and sporty image to the customers.

Logotype — Identity — Guidelines — Print design — Website
Russia, Kaluga
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The corporate identity is based on a square (it is a shape with sharp angles, which has fundamental stability and power). The square is a system-forming modular unit: abstract graphics, motivational symbols, patterns, frames are built with it, photo images are embedded in it.

Another feature of the concept is dense work with typography — fonts occupy a large compositional space and work freely on the plane.

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