Jeda
Sports club for children and adults Jeda
The concept is based on the combination of a stylised Jedi sword (a symbol of intelligence and strength) and an energy impulse directed forward (a symbol of development and intense sports). The logotype conveys a powerful, energetic and sporty image to the customers.
Logotype — Identity — Guidelines — Print — Website
Russia, Kaluga
The corporate identity is based on the square (a shape with sharp angles that conveys stability and strength). The square is a system-forming modular unit used to construct abstract graphics, motivational symbols, patterns and frames, as well as to accommodate photographs.
Another feature of the concept is dense work with typography — fonts occupy a large compositional space and work freely on the plane.
