The concept is based on the fusion of the image of a grocery counter framing the company’s name and a stylized linear pattern symbolizing the rich assortment of meat products that is presented in the company’s supermarkets.
Additional graphics with images of animals of meat breeds and a pattern consisting of images of meat products are conveniently applied on any plane, regardless of format and scale. The black noble background, white elements and green accents create a clear and memorable image.