Pie or Die

Pop-up urban food project Pie or Die

The concept is based on the combination of a stylized cheerful skull (symbolizing “die”) and a crosshair made of a skeleton bone with a kitchen rolling pin, which rolls out the dough (the sign of the Jolly Roger and the restaurant theme are subtly played out).

Logotype — Identity — Print design — Website
Russia, Moscow

The corporate texture is the combinatorics of the logotype and objects for the pie-making process.

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