Sberbank Private
Banking
Sberbank Private Banking
The concept of the booklet is based on the square page format, delicate abstract graphics, tactilely pleasant eco-paper from recycled raw materials, as well as a laconic composition of font blocks that conveys the premium image of the publication.
Editorial — Infographics
Russia, Moscow
The cover consists of three layers of cardboard. The upper and lower layers are cut away, revealing the middle layer in the brand’s lime colour. The logotype is applied using the technology of blind embossing.
The opening spread of each section features a distinctive image for its subsections, composed of various geometric shapes. On the inside spreads of the subsections, this symbol in various modifications serves as an illustration.
Inserts made of tracing paper contain a variety of statistical information.
The booklet uses G.F Smith Extract Eco Flint paper, a designer paper inspired by nature itself and made using advanced technologies from recycled raw materials. This collection is the result of cooperation between the consumer, the processor and the manufacturer: the combination of knowledge in the field of chemistry and design allowed for the development of a technology for processing used disposable paper cups into paper.
