Summer Theatre Festival
International Summer Theatre Festival
The concept is based on the combination of a stylized arrow (a symbol of forward movement) and the letter «L». Together, they form a circle — a symbol of the sun (summer, warm Siberian June days) and unification (community, communication). The ornamental nature of the symbol emphasizes the site-specific nature of the festival.
Logotype — Identity — Guidelines — Print design
Russia, Novosibirsk
View the guidelines →
The corporate identity is based on dynamic, modular graphics. Photo images are arranged in trapezoidal shapes, and large typography, combined with the vibrant, dominant red color, emphasizes the festival’s contemporary image.
