The concept is based on the combination of a stylized sun (sunrise, a symbol of the new) and a pie chart (a symbol of financial activity and business). The typography is based on a monospace font that emphasizes the technological component.
The basic element for the identity is the circle, with the help of which modular graphics and patterns are built, black-and-white high-tech images are built into it. The overall impression is airy and concise due to the active use of white.