3L
Brand system 3L: design bureau 3L Decor, showroom 3L Store, blog 3L Travel
The concept is based on a modular image consisting of 3 font elements “L”. Decor — the space of the house as a design object; Store — a lamp as an object displayed in a showroom; Travel — a flock of birds, a mountain landscape, arrows as a symbol of travel.
Logotype — Identity — Print design — Website
Russia, Moscow
* the project was included in the book Design your identity
The logotype turns out to be modular by changing the layout of the three “L”, while maintaining individuality and style. Corporate graphics are large abstract solutions based on logotypes.
