Meatball Heaven
Restaurant Meatball Heaven
The concept plays on the words “holy” and “heavenly” in the logotype. The sign is a stylised image of the “holy” meatball with symbols of paradise: angel wings and a halo, made in the “freehand” drawing technique. The style of the meatball line emphasises another meaning — it is a trace of sauce left on the plate, indicating how delicious the dishes are in the restaurant.
Logotype — Identity — Guidelines — Print — Website
Russia, Moscow
The corporate style plays on and emphasises the richness and variety of ingredients from which meatballs are made (their modularity in the restaurant menu): pork, beef, chicken, etc. The ingredients are realised through engraved images of the corresponding animals, which are used on advertising surfaces to reinforce the brand and create a memorable set of visual associations.
