Rules of the Game
Rules of the Game — an exhibition about sports and culture
The graphic design plays on the stylized, laconic outline of the exhibition floor plan, simultaneously creating the prototype of a sports field. The corporate identity explores the idea of path and trajectory: both the movement of sport and the history of its influence on culture. Visually, this is expressed through modular, abstract graphics made of dots — like markers on a timeline.
Logotype — Identity — Print design
Russia, Moscow
An exhibition-game in which the viewer becomes a direct participant. A reflection on sport as a universal language of society — a means of education, socialization, and conflict resolution. Sport is examined from the perspective of cultural studies and anthropology — as a phenomenon reflecting the structure of society and the ways in which people interact.
